Utilise change!
Business development unites the perspectives of an enterprise E1 (PE1 1-n) with those of potential customers (PC 1-n). Where these perspectives intersect, there is an area which provides scope for creating added value (I). The task that business development fulfils is to develop this scope, or to maximise it by modifying business practices, for one or more enterprises (E1, E2, E3...). This is achieved by considering region-specific knowledge about market development, about the market players and about technical progress, all while taking overall societal trends and developments into account and, as necessary, involved stakeholders (S). The business development manager must be able to identify potential for creating added value and contribute to developing it.
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